ALOREE Chlorocosmetic

Alexandra Croce is a qualified cosmetic researcher. After having worked for L’Oréal in the Marketing Department and for Florame, she has created her own Chlorocosmétic brand, Alorée.

The use of active chlorophyll in these innovating, organic beauty products sets this range apart from all others. Using a unique, patented and eco-certified extraction procedure, Alorée has succeeded in obtaining a completely new, organic active agent, C.H.C® (Chlorophyllin Hordeum Complex) from young barley shoots.

Rich in chlorophyll, polyphenols, oligo elements and omega 3, this anti-oxidant, oxygenating phyto complex and cell metabolism booster protects the skin from premature signs of ageing. This scientific discovery was developed in collaboration with Montpellier I Faculty of Pharmacy and pioneering laboratories in the Languedoc-Roussillon région – France.

Alorée has taken a great step forward by taking the initiative in using science to contribute to beauty. Innovative, accessible and contemporary, Alorée’s priority is to answer the needs of the modern-day woman, which requires dealing with the current trends in art, fashion…without leaving nature aside.

Alorée’s organic product range, which is both natural and modern, meets all these requirements. Alorée’s first collection, ChloroVitae for women, includes 7 facial products and 1 exfoliating kit.